Social Baseline Theory and the Workplace

Social Baseline Theory and the Workplace

I recently moved into a new home that has a long, sloped driveway. It looked charming in the Zillow photos, but felt quite different when I had to drag the recycling bin up the hill every week. Now as I do this chore, I can almost feel my brain calculate the task and...

What Creates Trust?

What Creates Trust?

We use the word trust all the time. We know how important it is at all levels within an organization as well as with our customers, vendors, opinion leaders, and community. But like so many broad and powerful words, we rarely dig deeper for a more comprehensive and...